These 5 trends will change social media in 2015

This is an interesting look at the world of social media change as we head into the new year. The landscape is broadening and deepening, and the note about IoT at the end is certainly most intriguing.

“The challenge in 2015 will be how to more intelligently integrate the fast-growing Internet of Things with social media. This might start with tapping users’ social graph — their unique network of friends and followers — in better ways. A very simple example: a smart fridge that tracks your Facebook Events, sees you’re planning a party and how many people have RSVP’d and alerts you to make a beer run. By listening to social media in more sophisticated ways smart devices stand to get even smarter in the year ahead.”

Financial Post

To gauge how much you followed changes in social media this past year, here’s a pop quiz: 1) Which new social media network is known as a “virtual bathroom wall” and is already causing concern among Canadian school officials? 2) Which platform recently drew one million signups in just five weeks — eight times as fast as Facebook — with promises to share its ad revenues with users? 3) Which messaging service now allows users to transfer money using just their debit card information, free of charge?

If you had no idea they are Yik Yak, Tsu and Snapcash, don’t worry. Just a few months ago, almost no one else did either. The pace of social media change has always been brisk and is now accelerating, leaving in the dust entrepreneurs and businesses who are struggling to incorporate new tools.

In the interest of getting ahead of the curve, here’s…

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