Let’s Call The Amazon Echo What It Is

“One-click purchase becomes no-click purchase.” Exciting! Yet also totally dangerous with regards to impulse-shopping sprees.

TechCrunch

bill

This morning, Amazon announced a new device called Echo.

With a built-in, cloud connected, “always on” microphone, the Echo can listen for your voice “from across the room.”

You can ask it about the weather. You can tell it to set an alarm. You can ask it for information about Abraham Lincoln.

It’s a personal assistant in a tube!

But let’s be clear here on what this thing is beyond that — or what it will be.

Amazon is not in the business of telling you whether or not it will rain tomorrow.

Nor is it in the business of waking you up in the morning.

Nor is it in the business of teaching you about dead presidents.

Amazon is in the business of selling you things — and that is why Echo exists.

For now, Echo’s shopping-centric functionality is limited to helping you add things to your shopping list.

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