Personally, if I never have to deal with another Excel spreadsheet, it will be too soon. So I say BRING IT ON, AKENEO.
But seriously, this is an interesting-sounding product and of course, we like niche products that solve real-world problems.
It currently takes more than four months for a famous luxury company based in Paris to put new collection items on its website. It’s a nightmare for multiple people who have to fight with Excel to add all the relevant data. And before you know it, the next collection is already there.
This is where Akeneo comes along. Akeneo is a CRM for product information. Instead of adding people and information, you add products so that it’s easy to push your catalog to your websites, apps, stores and third-party vendors. The French startup just raised $2.3 million (€1.8 million) from Alven Capital.
“There is a lot of work to collect all the information about your products. Right now, everything is manual, mostly with Excel files,” co-founder and CEO Frédéric de Gombert told me in a phone interview. “This can become quite expensive, and we make it a lot more…
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