Google Predicts Ads in Odd Spots Like Thermostats – Digits – WSJ

Nest

We hope that the Internet of Things is more than an ad platform to Google.

It’s awesome to imagine a smart home, built to make your life easier and customized to your needs.

But it’s incredibly painful to imagine that same smart phone bombarding you with ads from every direction – refrigerator, thermostat, coffee maker…all reminding you to shop at Zappos.

Some ads could inherently make sense. Out of milk? Your smart fridge may post a coupon for your favorite brand. 

Whatever it looks like, ads in IoT will have to be done tactfully with the consumer’s needs in the forefront, or the backlash will be severe.

Google Predicts Ads in Odd Spots Like Thermostats – Digits – WSJ

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